How to provide an extraordinary multi-channel customer experience

For most eCommerce retailers, adopting a multi-channel strategy is one of the most effective ways to grow their business. However, expanding online businesses across other channels and/or geographies is challenging, especially when you can’t apply the same setup across channels and fulfillment is fragmented. Core to successfully scaling will be maintaining a great customer experience whilst navigating all these new changes.

On Thursday 3rd March 2022, our team of expert panelists from Amazon Multi-ChannelFulfillment, ChannelAdvisor, and eDesk took a deep dive into what’s needed to simplify growth complexity without compromising on providing an extraordinary customer experience.

Topics we discuss included;

• Growing effectively in multiple geographies and new channels

• Challenges and steps an online retailer can take when expanding into new channels and/or countries to maintain a consistently good customer experience

• Building a solid foundation to support a high customer experience

• What drives customer queries and satisfaction, to maintain, scale and build reputation